The website is one of the most important resources for a business. We attract visitors through the website and do their best to change the customers. And a high conversion rate can mean the difference between being alive and happening.
Over the years, we are working on search engine optimization for our website. But, this is not enough because the optimization will ultimately depend on how users search. And user search trends continue to change over time because technology changes.
Regardless of our continued efforts for search engine optimization, activities that are done for typed search will not be equally fare for voice search.
We are well aware of the increasing trends of sound search globally. As per Data, Approximately 84% of children and teenagers in the UK have access to smartphone voice search. And, it is more appropriate that we can not ignore the voice search optimization of our website.
Generally, local businesses require this Voice assistants mainly focus on local search the result is.
But, for businesses completely, optimizing your website for voice search is better because the trend is never growing before.
How to customize your website for voice search
Now that you know why it is important to optimize your business website for voice search, you should pay attention to how to do this.
Here are some such methods.
1- Long-tail keyword
When you are asking for something, you do not speak only mixed words. You want to ask a question. Similarly, Voice Searchers are asking Google a question.
Thus, mixed words like "Brownies with me" are gradually being replaced by long-tail voice search queries such as "Where can I find good brown color with me?"
And, if you look closely at the search string, then there are already keywords for general text-based search. Therefore, to optimize your website for search, it is definitely a good idea to follow a long voice keyword concept, whether sound or text-based.
In this way it is easy to create keywords of website content compatible with voice search. But, if you need help with this, you can use free online tools like Semarus, KWfinder, Google Auto-Suggest and more to choose long-tail keywords in question format.
a recent research Suggestions that voice search will catch content with natural speech patterns. Therefore, in order to make our site consistent with voice search trends, we have to use the natural flow of language in our content. This is to ensure that the content is pronounced in the same manner as the user is searched on the Internet.
2- Ask Google
You read it right! I'm asking you to ask Google directly about the keywords that people are searching for.
And how do you do that? The answer is, "Search Google"
When I type, in the list of search results "Check Domain Authority", you will be given another Google feature caption, "People also ask" It shows frequently searched queries for searched keywords.
This feature can guide you to make your queries more effective for voice search. Try it yourself!
3- Social media integration
I know that you are tired of reading it. And this post is about your business website. So, why not discuss social media here?
The answer is that when you are a major source you can not ignore social media Incoming traffic for your website. If you have optimized your website but your social media posts and profiles are still not compatible with voice search, then the entire effort can end in failure.
Thus, social media becomes one of the determinants of voice search optimization for your website.
Social media can be used to capture more visitors to your website. Keyword optimization and selection factors are equally applicable to getting better organic rankings in voice search.
And, social media platforms are also effective payment marketing channels. Therefore, when users are switching over to voice search, it becomes equally important for voice search to integrate your website and your social media PPC.
4- Viewer type
Every business has different types of targeted customers. For example, most teenagers in a teen fashion brand will be in the form of their target customers.
So, the content on the website should be teen-friendly. In other words, it should be simple and interacting.
And, whether you are reading about language on your website, make sure your content writer knows who are the target audience and use the tones that match them.
If your business is global and has different viewers, then the case is different.
The Internet has diverse ethnicity and age group users. And most of them are not CEOs of well-known brands. Nor are all those technical experts.
We can not expect their voice search query to be formal or technical. Therefore, it is important to use simple and interactive language.
5- Make Your Website Fast Loading
Bootstrapping your website for smartphones is not enough. Now you also need a fast website because Google ranks sites on this factor too.
You have to choose the content for your website based on your business needs. For example, if you do not need very dynamic content, then a stable website generator can also help you to create a fast loading website.
Some of the most popular open source CMS packages also work as a very good platform for rapid website development. WordPress and Joomla are the best in this category.
There is also a need to use lighter images and videos to increase the load speed of your website. Some top tools that can help you to quickly load your site media include KeyCDN website Speed Test, Google PageSpad insights among others.
6- Image Optimization
Image optimization is increasing because image search is becoming more and more popular. And, image search is another channel for your business to reach potential customers.
Fair use of "alt" and image descriptions is common. But, now you have to use appropriate long-tail keywords in image captions and descriptions.
And, it is not so difficult to choose the right keywords for the voice search optimization of your images. Just think, how would you tell Google to suggest you the best place for brownies? The answer will suggest how to change the name of your images.
If you are still suspicious about how to get the optimum level of voice search optimization for the media on your website, A SEO Agency Recruitment It's a good idea because you can save time.
7- Frequently Asked Questions
Have not you been using frequently asked questions on your website for years?
But, to customize your website voice search now, these frequently asked questions are more important than ever.
We have already seen in previous issues that voice search is dependent on question-based questions. More frequently asked questions are content in the form of questions and answers.
The example further explains how many advantages of the FAQ are SEO benefits.
A hotel website displays such as "What is the cost of the suite?"
Either the answer can directly refer to the cost of the suit, or if the cost is dynamic, then they can write an answer with CTA like "contact us for details and discounts".
Now you know how many keywords you can incorporate on your website with the right use of frequently asked questions.
And, you do not need to have a separate page or dedicated section for your frequently asked questions on your website. In a current long-form content, a relevant FAQ is equally good for voice search optimization.
Next to our example, if there is a page or blog post about the features of the suite in the hotel's website, then questions can be placed directly as a part of the content.
8- Do not over-optimize
Scandalized? Do not become! I know that I am talking about suggestions for optimizing my website for voice search in the whole post. Now, all of a sudden, I'm changing the cold turkey and you're asking for the overboard not to be optimized.
But, let's face it! The excess is always bad and when it comes to search engine optimization, it is worse.
If you customize many pages for the same query, Google will press you in the search results. And, you do not want that obviously!
Do not intend to go to SEO knowledge and overboard, you can customize your website for Voice Search. a variety of Tools and SEO Software Also available for this purpose.
Conclusion
Voice search trends are not just changing search results. They are also affecting the keyword analysis process.
Therefore, it is important to focus on voice search optimization for your website.
The art of voice search optimization is mastered, right?
So, why not try?
If you have any suggestions on optimizing the website for voice search, then share it in comments too.
Tell about the author
Jane Markov is a content writer GoodFirms.co, A research firm in the United States. He has 5 years of experience and is writing on the areas related to technology for small business, SEO and marketing.
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