Social Media has become one of the most trusted ways to promote your business. Especially in the last decade since we have been transformed into digital society and our full attention is focused on social media.
However, the most attractive accessories are online. Therefore, the social media network which has the highest level of engagement is Instagram. We all are experts in self-promotion on this social network, so the question is How To Use Instagram For Business.
If you think that normal people use Instagram, then you will not work for your business, you are wrong. Photos, Instagram stories, hashtags, and videos can be used to strengthen your Instagram appearance. But what are the best practices in using Instagram for business? We've compiled a list of three most attractive strategies for business use on Instagram.
Before starting, please do not forget to upgrade your Instagram Profile to Business Profile. Why? Because it provides amazing analytics where you can track: Engagement, impressions, reach, clicks and many valuable patterns about your target audience. Okay, great, now let's dive.
1. Instagram Stories
It is a famous rule that you must post at least twice daily to maintain a good level of engagement on Instagram. We recommend posting three times per day at the same time for the increase of quality flows and followers. The type of pictures that collect most attachments are quotes, such as FYI. If you can do anyway Apply in your content strategy Great, if not, stick to the best representation of your brand.
Where are the Instagram stories fit?
If you analyze influencers from your niche or other industry, you will see that they post many stories on Instagram. They are very easy to speak and track from the follower perspective. The best part is that the stories on the top header of the Instagram feed are visible to everyone.
How can you capitalize on stories?
- To increase your reach, use hashtags in your stories
- To improve the relevance of your reach, use the location in your stories
- Use stories as a reminder of new posts on your Instagram account
- Use Highlights to describe your products or services
- Make announcements
Although Instagram is still working to improve the analytics related to Instagram stories, As per later, You must definitely use this approach in 2018. If you want to reach more customers then there is a way to go to the stories.
2. Prepare a hashtag strategy
Using Instagram for Business means that you need to do a quality research to find the best hashtags and capitalize on their use on the best way to use them. The hashtag will help you reach new customers all the time. The hard part is that you have to find out what are relevant to your target audience. Unfortunately, you have to test different hashtags for a certain period and find out what works best. On the other hand, fortunately, the process can be fun and educated for you and your business.
There are three types of strategies for the hashtag. These are:
- Brand specific
- The trend
- Content hashtag
The best strategy combines the three together.
3. Video and Gifts
Instagram for business should be a combo of two things: images and videos. Videos and gifs also have higher levels of engagement and provide valuable entertainment for your target audience. It is very important to have a versatile type of content on your page. However, the golden rule that you always want to apply is to provide value. Constant content and value can help you create a solid Instagram appearance.
If you are in the B2C industry with an Instagram account then one is important. There is no better platform than Facebook and Instagram to reach your target audience. Instagram can be valuable even if you are B2B, you just need to be more creative and find out where your target audience can be. Now Act, today is the day to leave all your doubts and open the Instagram account. It really can help you.
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