Advanced technology and innovation in packaging industry has packed trends in packaging trends in 2018, along with incredible creativity, products have been packaged with attractive colors. It is no longer about covering the product for transportation in the market, but the packaging has gone to a highest level and today, it is about sending a bold marketing message to your customers, thus involving the design. That he can pay attention and appeal to buyers.
Here are the top packaging trends in 2018:
1- Simple design is best
Most consumers are of the view that the best products are the simplest. Thus, if packaging seems very complicated, if it is full of colors, descriptions and other things, the perception is that the inside product is not worth the product. This trend is also crawling in the online store.
The simplest design is among the best brands. For example, Facebook uses only white and blue colors. When it comes to packaging, people want to see your product and know what it is all about. After this simplicity comes after big words. For example, if it is a coffee product, then the word coffee should be written in capital letters.
2- More use of flexible packaging
The arrival of flexible packaging has revolutionized the packaging industry by cutting the total cost of the packaging industry, which requires less space for storage and transportation, and there is a need to prevent products from breaking and damage. use of Short Run Flexible Packaging The most common and effective in the food industry For example, for frozen foods, the flexible package is the safest because the quality of the product is retained in a flexible package over time. Business can choose attractive and colorful Frozen Food Packaging Design Make your products more attractive to customers and have competitive advantages over other companies.
3- Eye-catching Colors
Attractive color is a very popular packaging trend of 2018. Many brands want their consumers to easily separate their products from their competition. They are mostly by packaging their products in very bold colors like Neon Greens, Yellow or other bright colors. When you walk between rows in the supermarket, then you have to take care of it.
Brands do this for their products, which are also in physical stores and even in e-stores. To maintain this trend, for the brand, they should also be able to closely follow the changing color trends so that they know where to improve when needed. The colors used on packaging have proven to be very effective on whether a customer buys the product or not.
4- Medium packaging
Research shows that most consumer disbelief brands give more information on packaging of their products and rely on those who only enter minimal or basic information. Thus, to gain more trust from consumers, many brands are now using medium or minimal packaging. This means that they are putting only the most basic information on the package rather than filling the package with additional details.
Consumers are particularly susceptible to food, whose packaging puts the eyes in the knees with so many information. However this does not mean that you should not include relevant information on your products. Content, shelf life and your brand message are some details that should not be missed on packaging.
5- Innovative and artistic packaging
Using innovative art and modern design is actually establishing a new speed on product packaging. Different brands have designated logos and texts on their products creatively, which provide them a modern and unique look. Most brand consumers are doing this to get great attention on their stuff. As it is said that a picture is equal to 1000 words, even on a product, it is difficult to forget a picture that you see every day in the store.
Related Reading:
Four Creative Packaging Tips For Small Businesses
6- Throwback or Vintage Packaging
Although modern packaging that uses innovative bold colors, 2018 is one of the top packaging trends, a good number of consumers love products that use outdated or throwing styles on their products. Vintage packaging has gradually been able to win over many consumers who do not love fuse or stuffed packaging. In addition, vintage is associated with good quality, long lasting tradition and passion. While vintage packaging is mostly used in alcohol, spirits and other industries, no one says that you can not use it on other products.
Trends change, and a business should update its packaging accordingly, because Effective packaging is a powerful marketing tool And can accelerate business development. I am sure the above list will give you a proper idea of which type of packaging you should go with 2018 and above.
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