RFID and NFC are highly versatile technologies that have been used in the business spectrum to assist in supply chain management, asset tracking, access control and many other applications. Today, due to the low cost of NFC and RFID tags and the widespread availability of compatible smartphones, we are beginning to employ them for a surprising range of marketing objectives. Here are some more creative.
1- NFC magazine ad
We have seen all the magazine ads where samples of perfume and face cream are trapped on the page so that users can peel them and try them out. It is now possible to attach self-adhesive NFC tags to magazine pages. When the readers come in one of these tags, they just have to do so that they keep their phones against it and the tag will open a web page on their browser. In many cases, a video is shown to the user, who provides a more exciting and attractive way of looking at the product from seeing photos in a magazine.
In what sense, Magazine ad links are becoming fodderThe iron gets heated while helping markers strike while readers need instant satisfaction to satiate.
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2- RFID Social Sharing
RFID tags can be programmed to interact with social media at many levels. They can also be used to check-in, share posts and help Facebook maintain friendship with each other. RFID wristbands, such that are available Universal smart card, Which are often used as tickets on events, can now be programmed to check-in to the user's own social media account because they enter those locations.
In the 2014 World Cup in Brazil, Agency Africa is uncommon & # 39; big cup & # 39; to share social media among some of the few blogger sponsored programs. Came up with the concept. Essentially, Big Cup was a drinking glass that used both QR codes and RFID technologies so that strangers could help friends with Facebook on each other. The QR code added a big cup to a user's Facebook profile, and when the glasses stuck together, RFID chips immediately added two people as friends.
3- The beginning of the event
RFID chips can be programmed to control other devices, and companies are starting to use it for some highly creative marketing purposes. For example, beverage providers have used specially developed bottle caps, which, when opened, activate a signal that closes many other events in the room, like music is played and disco lights flash. Of course, for a customer to trigger such an event, they have to buy a special brand of drink, which uses RFID bottle top.
4- Marketing focused shopping cart
Thanks to RFID, supermarkets are now capable of supercharging the marketing of fries, ketchup, and mayo, which are made for supplement or service with other food items. This is done by fitting the shopping cart with the RFID enabled screen which interacts with the tag on the product shelves. The idea is that when customers travel to a corridor, they are presented with dish suggestions and recipes, in which to promote supermarket products. This is not a great way to push special products for the supermarket, it is also attractive to those customers who are looking for inspirational ideas to improve their diet or can offer a large amount of dishes at home. .
5- Bus stops and pavement ads
As soon as NFC tags can be attached from the magazine pages, they can also be embedded in the ad poster. If a person near the bus stop sees an advertisement for the production of a theater, then the poster's tag can be taped on their phone and sent directly to the online ticket office. In this way, they can book tickets there and then. This application of NFC is not limited to ticket sales. They can be used to show videos, download apps, enter competitions, book services, reading specifications, and all other types of other activities.
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6- High-Tech Fashion Retail
RFID Technology In-store retail marketing is making big waves. By attaching the RFID tag to different items and inserting readers and computer screens in the fitting room, buyers get more information about the product they are trying on.
Once the reader identifies the tag on the piece of clothing, it can open more marketing ideas on the screen, which can show the customer matching items, which they are trying to display, alternative products, And encourage them to make additional purchases, with the advancement of increased reality technology, show the use of RFID tags to the customers Sector could be that show how to wear items that these matches will likely be their try and sell them.
Agreeing
RFID and NFC are becoming increasingly useful in the form of marketing tools. Their ability to read by smartphones and in-store readers means that they can be used almost anywhere, and their ability to activate other technologies or connect with the Internet, social media platforms and in-house systems to customers. Means that the number of applications that can be used is unlimited.
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